At DGK 2026 in Mannheim, people walking past the Boston Scientific booth stopped in their tracks. They smiled and pointed the game to their collegues.
There was a Roblox game on the screen.
A Serious Industry. A Heavy Atmosphere.
Medical technology trade shows are heavy by nature. Clinical language, technical presentations, devices lined up on white surfaces. Boston Scientific wanted to break through that, to soften the atmosphere, make their products genuinely likeable, and educate attendees at the same time. Entertainment and education, delivered together.
Doing that required something unconventional.
Why Roblox?
DGK attendees are senior professionals. Most of them have kids and nearly all of them know the name Roblox. “My daughter plays it five hours a day.” “My son loads €100 onto it every month.”
These people had never played Roblox themselves. But most were familiar with it. Seeing that colorful screen and those simple characters felt recognizable. It closed the distance immediately.
There was another reason too. If we had built a realistic 3D game, Boston Scientific’s products would have needed to be modeled to near-CAD precision. That would have constrained us creatively and made gamification much harder. Roblox’s stylized world gave us complete freedom.
Dr. Cardio: What We Built
We built a parkour game, playable solo or with a partner.
Boston Scientific products became the tools of the game, each one transformed through its real-world function. FARAWAVE, with its flower-like shape, became a bouncy platform that launches you upward from its petals. WATCHMAN, with its dome-like structure, became a giant trampoline that sends you flying across the level. EKOS, which emits ultrasonic waves, became the tool you use to break through a blocked arterial wall standing in your path.
Knowing the product made you better at the game. Along the way, question-and-answer gates tested product knowledge, you had to answer correctly to pass.
At the end: a score. And a global leaderboard, broadcast live on screen. People wanted to play again just to climb it.
120 people played. All 120 finished.
What Happened on the Floor
The best moment came after the game started.
People passing by the booth slowed down. They smiled. They poked a colleague’s arm. Some joined the queue. Some just watched.
A group of medical professionals gathered around a screen to watch a Roblox character run through a parkour course, that wasn’t in any brief. But it was the most valuable outcome of all.
What This Means
Corporate events are changing. People don’t come just to receive information anymore, they come to feel something. And games are one of the most powerful tools for creating that feeling, regardless of age, title, or industry.
DGK 2026 was a great start for us. We brought everything we had imagined into reality and walked away with a full notebook of ideas to make the next one even better.
As far as we know, it’s the first time Roblox has been used this way at a medical trade show.
But it won’t be the last.